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Dairy Ice Cream
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Sliced Packaged Bread
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Non-Dairy Milk Beverages
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Water
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Soda
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Juice
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Packaged Dinner Mixes
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Crackers
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Cookies
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Chocolate Candy
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Breakfast Cereal
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Water
The U.S. water beverage category is thriving, propelled by rising health awareness and a shift from sugary drinks to healthier hydration options. Valued at over $100 billion in 2023, the category benefits from robust growth in both still and sparkling segments. Functional waters, offering added electrolytes, vitamins, and adaptogens, are reshaping the market, catering to wellness-focused consumers. Premiumization trends emphasize purity and source credibility, while sustainable packaging innovations, such as recycled plastics and biodegradable materials, address environmental concerns. With continued consumer interest in health and sustainability, water remains a vibrant and expanding category in the U.S. beverage landscape.
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Trending Attributes
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Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Underperforming Attributes
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Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
White Space Opportunities
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Water
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Non-Dairy Milk Beverages
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Water
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Packaged Dinner Mixes
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