Breakfast Cereal | Attribute Analytics

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Breakfast Cereal

Declining

Growing

Stable

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Category Snapshot

The U.S. breakfast cereal market, valued at $6.7 billion, leverages its longstanding health halo to remain a household staple. A natural vehicle for on-trend ingredients like fiber, protein, nuts, and seeds, cereals appeal to health-conscious consumers seeking functional benefits. Nostalgia drives interest, with retro branding and classic flavors resonating with younger demographics. Occasion and category blur are on the rise, as snackable and portable formats expand cereal’s role beyond breakfast into all-day consumption. Innovations in reduced-sugar, fortified, and clean-label options help address competition from other breakfast foods and maintain the category’s relevance.

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Breakfast Cereal

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Cap'n Crunch Cereal, Peanut Butter Sweetened Corn & Oat

Cheerios Honey Nut Gluten Free Cereal, 10.8 Oz Box

Kashi Heart To Heart, Breakfast Oat Cereal, Organic Honey Toasted, Non-GMO Project Verified, 12 Oz

Ahold Cereal, Honey Nut, Oats & O's

Cascadian Farm Organic Cereal, Honey Nut Os, 9.5 Oz

Nature's Promise Organic Honey Nut O's

Honey Bunches Of Oats Post Roasted Breakfast Cereal 12oz

Cascadian Farm Organic Honey Oat Crunch Cereal 13.5 Oz Box

Honey-Comb Post Big Real Flavor! Sweetened Corn & Oat Cereal, 12.5 Oz

Kashi Go Lean Crunch Breakfast Cereal, Honey Almond Flax, 14 Oz

Special K Cold Breakfast Cereal, Oat Crunch Honey 13.5 Oz

Post Grape Nuts Original Breakfast Cereal 29 Oz Box

Fruity Pebbles Fruit Flavor Sweetened Rice Cereal, Fruit

Cheerios Whole Grain Oats Gluten-Free Breakfast Cereal, 2.2 OZ

Cheerios Gluten Free Honey Nut Cereal 3.5 Oz

Three Wishes Cereal - Honey Grain Free Cereal, 8.6 Oz

Life Original Breakfast Cereal - 13oz - Quaker Oats

Cap'n Crunch's Sweetened Corn & Oat Cereal Berries 1.30 Oz

Frosted Flakes Kellogg's Original Cold Breakfast Cereal 2.1 Oz Cup

Froot Loops Kellogg's Original Cold Breakfast Cereal Single Serve 1.5 Oz Cup

Rice Krispies Cold Breakfast Cereal, Original 9 Oz

Cinnamon Toast Crunch Cereal, Sweetened Whole Wheat & Rice, Crispy

Lucky Charms Cereal, Gluten Free 3.1 Oz

Magic Spoon Fruity Grain-Free Cereal - 7oz

Cascadian Farm Organic Cereal - Fruitful Os - Case Of 10 - 10.2 Oz

Kellogg's Eat Your Mouth Off Breakfast Cereal, Fruity 7.4 Oz

Kashi Go Peanut Butter Crunch Cereal - 13.2oz

Cascadian Farm Organic Cinnamon Crunch Breakfast Cereal - 9.2oz

Barbara's Puffins Cinnamon Cereal, Non-GMO, Vegan, 10 Oz Box

Puffins Barbara's Peanut Butter Cereal, Non-GMO, Vegan, 11 Oz Box

Barbara's Bakery Original Multigrain Spoonfuls Cereal 14 Oz Box

Life Quaker Large Size Cinnamon Multigrain Cereal

Kix General Mills Crispy Corn Puffs Cereal

Corn Pops Breakfast Cereal, Original 8.8 Oz

Waffle Crisp Post Cereal

Purely Elizabeth Superfood Cereal, Honey Peanut Butter 11 Oz

Nature's Path Organic Pumpkin Seed Plus Flax Granola 11oz Box

Lovebird Cereal Honey Grain Free - Case Of 6-7 OZ

Three Wishes Cereal - Honey Grain Free Cereal, 8.6 Oz

Three Wishes Frosted Grain Free Cereal - Case Of 6/8.6 Oz

Three Wishes Grain Free Fruity Cereal, 8.6 Oz

Rice Krispies Cold Breakfast Cereal

Special K Red Berries Breakfast Cereal

Magic Spoon Peanut Butter Grain-Free Cereal

Frosted Mini Wheats Cereal, Whole Grain, Original