.svg)
Dairy Ice Cream
Unlock
Dairy Ice Cream
Unlock the
Dairy Ice Cream
category, it’s insights, and all related product data.
Sliced Packaged Bread
Unlock
Sliced Packaged Bread
Unlock the
Sliced Packaged Bread
category, it’s insights, and all related product data.
Non-Dairy Milk Beverages
Unlock
Non-Dairy Milk Beverages
Unlock the
Non-Dairy Milk Beverages
category, it’s insights, and all related product data.
Water
Unlock
Water
Unlock the
Water
category, it’s insights, and all related product data.
Soda
Unlock
Soda
Unlock the
Soda
category, it’s insights, and all related product data.
Juice
Unlock
Juice
Unlock the
Juice
category, it’s insights, and all related product data.
Packaged Dinner Mixes
Unlock
Packaged Dinner Mixes
Unlock the
Packaged Dinner Mixes
category, it’s insights, and all related product data.
Crackers
Unlock
Crackers
Unlock the
Crackers
category, it’s insights, and all related product data.
Cookies
Unlock
Cookies
Unlock the
Cookies
category, it’s insights, and all related product data.
Chocolate Candy
Unlock
Chocolate Candy
Unlock the
Chocolate Candy
category, it’s insights, and all related product data.
Breakfast Cereal
Unlock
Breakfast Cereal
Unlock the
Breakfast Cereal
category, it’s insights, and all related product data.
.jpeg)
.png)
Crackers
The cracker category in the U.S. is experiencing steady growth, driven by demand for convenient, versatile snacks that align with health and lifestyle trends. Valued at over $10 billion in 2023, the category benefits from innovations in better-for-you options, including whole grain, high-fiber, and reduced-sodium varieties. Gluten-free and plant-based crackers are expanding their footprint, appealing to dietary-conscious consumers. Upscaling trends are evident in artisanal and gourmet crackers, featuring unique flavors like rosemary, ancient grains, and specialty cheeses. As sustainability gains importance, brands are focusing on eco-friendly packaging and clean-label ingredients. Crackers remain a staple in households, with opportunities in both health-focused and indulgent offerings.
Flavor Wheel
Trending Attributes
.webp)
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Underperforming Attributes
.webp)
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
White Space Opportunities
Sales Overview
Landscape
Crackers
.png)
Unlock
Dairy Ice Cream
Unlock the
Dairy Ice Cream
category, it’s insights, and all related product data.
Unlock
Dairy Ice Cream
.svg)
You now have the access to this category and access all the products of this category
Unlock
Dairy Ice Cream
.svg)
There was some problem unlocking the category, please try again
Unlock
Sliced Packaged Bread
Unlock the
Sliced Packaged Bread
category, it’s insights, and all related product data.
Unlock
Sliced Packaged Bread
You now have the access to this category and access all the products of this category
Unlock
Sliced Packaged Bread
There was some problem unlocking the category, please try again
Unlock
Non-Dairy Milk Beverages
Unlock the
Non-Dairy Milk Beverages
category, it’s insights, and all related product data.
Unlock
Non-Dairy Milk Beverages
You now have the access to this category and access all the products of this category
Unlock
Non-Dairy Milk Beverages
There was some problem unlocking the category, please try again
Unlock
Water
Unlock the
Water
category, it’s insights, and all related product data.
Unlock
Water
You now have the access to this category and access all the products of this category
Unlock
Water
There was some problem unlocking the category, please try again
Unlock
Soda
Unlock the
Soda
category, it’s insights, and all related product data.
Unlock
Soda
You now have the access to this category and access all the products of this category
Unlock
Soda
There was some problem unlocking the category, please try again
Unlock
Juice
Unlock the
Juice
category, it’s insights, and all related product data.
Unlock
Juice
You now have the access to this category and access all the products of this category
Unlock
Juice
There was some problem unlocking the category, please try again
Unlock
Packaged Dinner Mixes
Unlock the
Packaged Dinner Mixes
category, it’s insights, and all related product data.
Unlock
Packaged Dinner Mixes
You now have the access to this category and access all the products of this category
Unlock
Packaged Dinner Mixes
There was some problem unlocking the category, please try again
Unlock
Crackers
Unlock the
Crackers
category, it’s insights, and all related product data.
Unlock
Crackers
You now have the access to this category and access all the products of this category
Unlock
Crackers
There was some problem unlocking the category, please try again
Unlock
Cookies
Unlock the
Cookies
category, it’s insights, and all related product data.
Unlock
Cookies
You now have the access to this category and access all the products of this category
Unlock
Cookies
There was some problem unlocking the category, please try again
Unlock
Chocolate Candy
Unlock the
Chocolate Candy
category, it’s insights, and all related product data.
Unlock
Chocolate Candy
You now have the access to this category and access all the products of this category
Unlock
Chocolate Candy
There was some problem unlocking the category, please try again
Unlock
Breakfast Cereal
Unlock the
Breakfast Cereal
category, it’s insights, and all related product data.
Unlock
Breakfast Cereal
You now have the access to this category and access all the products of this category
Unlock
Breakfast Cereal
There was some problem unlocking the category, please try again