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Dairy Ice Cream
The U.S. dairy ice cream market continues to perform strongly, blending indulgence with evolving consumer values. While traditional favorites still dominate the $13+ billion category, growth is fueled by premiumization, nostalgic flavors, and better-for-you innovations. Consumers seek rich taste with cleaner labels—prompting brands to simplify ingredients and offer reduced-sugar, high-protein, and portion-controlled options. Artisanal styles, unique textures, and global-inspired flavors are gaining popularity, especially among Gen Z and Millennial shoppers. Despite competition from non-dairy alternatives, dairy ice cream maintains its appeal through comfort, quality, and seasonal or limited-edition excitement.
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Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Underperforming Attributes
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Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
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