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Dairy Ice Cream
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Non-Dairy Milk Beverages
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Water
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Soda
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Juice
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Packaged Dinner Mixes
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Chocolate Candy
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Breakfast Cereal
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Soda
The soda category in the U.S. continues to face challenges as consumers increasingly prioritize health and wellness. Declining sales of traditional carbonated soft drinks are driven by concerns over sugar content, artificial ingredients, and links to obesity and chronic illnesses. While the market remains significant, valued at approximately $38 billion in 2023, growth is largely flat or declining in core segments. However, innovation in reduced-sugar, zero-calorie, and functional sodas infused with prebiotics, botanicals, or natural flavors has found traction among younger, health-conscious consumers. Sustainability efforts, such as recyclable packaging, offer some appeal, but the category struggles to fully shake its association with unhealthy consumption habits.
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Trending Attributes
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Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Underperforming Attributes
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Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
Breakfast cereal, with it’s standing health halo, is a natural vehicle for trend ingredients like fiber, protein and nuts
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Water
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