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Sunrise Raisin Crunch
Sunrise Raisin Crunch is a high-protein, no added sugar breakfast cereal designed to energize mornings with a delicious blend of toasted whole grains and juicy raisins. Leaning into trending toasted aftertastes and toasted grain aromas, each spoonful delivers a comforting, warm flavor profile complemented by subtle natural vanilla notes—without relying on artificial sweetness. Whole oat groats provide a hearty, satisfying base, while puffed protein crisps bring a crisp texture without a hard mouthfeel. Our gentle air-toasting process brings out the cereal’s natural flavors and golden hues, enhancing the aromatic experience. This next-generation cereal lets you enjoy real fruit and nutrition with every bowl, all while keeping sugar low and protein high.
Gen Z craves authenticity, wellness, and ingredient transparency. Sunrise Raisin Crunch is thoughtfully formulated to deliver on Gen Z’s priorities: a plant-powered protein boost, simple recognizable ingredients, and a naturally sweet experience from real raisins rather than added sugar. The cereal’s approachable, slightly nostalgic flavor profile—anchored by toasted grains and comforting vanilla—caters to both the adventurous and the classic palate. Featuring a vegan-friendly, dairy-free "just add water" oat milk powder sachet in every box, the convenience factor suits busy, active lifestyles. This cereal is perfect for Gen Z consumers who value health, sustainability, and a modern twist on familiar favorites.
The packaging features a bold yet minimalistic aesthetic, with an upright, resealable pouch in a matte finish. Vivid sunburst gradients in warm gold, soft purples, and oatmeal beige evoke both morning energy and raisin inspiration. The front panel displays a photorealistic bowl of cereal with visible raisins and crisp grains, surrounded by subtle illustrations of toasty grains and oat groats. Clear, succinct call-outs highlight "No Added Sugar," "High Protein," and "Includes Oat Milk Powder." On the back, friendly infographics detail the cereal’s plant-based protein content, sustainability story, and easy “just add water” preparation. The typography is clean, modern, and legible, with a playful edge to reflect Gen Z’s spirit. The overall look is fresh, energetic, and distinctly appealing to young, health-conscious shoppers.