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Strawberry Matcha Brew Oat Latte
Strawberry Matcha Brew Oat Latte is a vibrant, plant-based, dairy-free beverage that fuses the luscious sweetness of ripe strawberries, the earthy complexity of premium matcha, and the smooth, invigorating finish of cold-brew coffee. Built on a base of creamy oat milk—highlighting trending oat aromas and moderate sweetness—this innovative non-dairy beverage delivers a contemporary twist on classic café flavors without any sour, cardboard, or chemical aftertastes. The result is a rich, indulgent experience with balanced vanilla notes and a refreshing, energizing finish, specifically crafted for the modern palate.
Tailored for Millennials and Gen Z consumers, this product appeals to those who crave adventurous, layered flavors and value healthful, sustainable, and plant-based options. These demographics are drawn to elevated café experiences at home, enjoy experimenting with new global flavor combinations, and appreciate functional beverages that fit active, wellness-focused lifestyles. The striking fusion of strawberry, coffee, and matcha captures their desire for innovative taste, while the oat milk base and dairy-free credentials align with their values around sustainability and conscious consumption.
The packaging is a tall, slim, recyclable bottle with a minimalistic, yet energetic design. The background is a soft gradient blending pastel green and pink, evoking both strawberries and matcha, with sleek, gold accents for a premium, modern touch. The front features an abstract, artistic swirl representing the fusion of flavors, with just the essential product information in a clean, sans-serif font to maintain a contemporary look. The cap is matte black for an elevated feel, while a subtle badge at the bottom highlights "Plant-Based | Dairy-Free | Oat Milk" to reinforce key attributes. The overall aesthetic is designed to pop on shelves and appeal to Millennials and Gen Z, while conveying the clean, sophisticated flavors within.