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OatGlow Granola Puffs

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Category
Breakfast Cereal
Key Ingredients

OatGlow Granola Puffs are a next-gen plant-based breakfast cereal that reimagines granola for Gen Z. This cereal blends crunchy granola clusters with juicy, naturally sweet raisins, all coated with a subtle toasted grain aroma and a hint of artificial vanilla flavor. The cereal is uniquely crafted to have a light, airy texture—never hard or starchy—providing a delicate crunch that dissolves smoothly in your mouth. The recipe is powered by a powdered oat milk coating, so just add water to create a creamy, milk-like experience right in your bowl. OatGlow delivers a balanced breakfast with wholesome oats, real fruit, and a clean, plant-based ingredient list, making it an ideal choice for mindful eaters who want a fun, flavorful, and convenient start to their day.

OatGlow Granola Puffs are designed for Gen Z consumers who prioritize plant-based, convenient, and Instagram-worthy breakfasts. This generation values bold flavors, sustainability, and products that reflect their values without compromising on taste or texture. The cereal’s “just add water” powdered oat milk innovation eliminates the need for traditional dairy or even alternative milks, aligning with Gen Z’s interest in eco-friendly, on-the-go solutions. The playful puffed granola shape and vibrant visuals appeal to their sense of fun and their penchant for visually engaging foods, while the clean label and plant-based credentials resonate with their commitment to wellness and the environment.

OatGlow Granola Puffs come in a sleek, matte-finish, rectangular box with a resealable zip-top for freshness—a nod to the convenience Gen Z expects. The packaging features bold, gradient colors in soft oatmeal, golden yellow, and pops of violet to reflect the raisin and oat milk flavors, and employs minimalist, modern typography with a single graphic of the granola puffs and raisins swirling in a creamy oat milk splash. The front label includes simple iconography: “Plant-Based,” “Just Add Water,” and “No Added Sugar.” The packaging is fully recyclable and made from post-consumer recycled materials, underscoring a commitment to sustainability.

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