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PetalChill: Vanilla Rose Strawberry Ice Cream
PetalChill is a breakthrough ice cream that beautifully marries classic vanilla with delicate rose essence and the brightness of ripe strawberry. This GMO-free, allergen-free, 100% natural treat highlights trending sensory attributes by offering a creamy vanilla-forward profile, uplifted by subtle floral notes and real strawberry pieces. The ice cream is designed to bring a sophisticated twist to comfort flavors, inviting adventurous Millennials to experience a modern take on familiar favorites with a refreshing, aromatic, and naturally sweet finish.
PetalChill is crafted specifically for Millennials who seek nostalgic, yet elevated food experiences that align with their values. Millennials consistently look for clean-label, natural products that deliver on both taste and transparency. This demographic is drawn to unique flavor combinations, global inspirations, and innovative sensory experiences—especially those that reinterpret familiar classics with a modern, natural, and health-conscious edge. The product’s free-from credentials (GMO-free, allergen-free) directly address Millennial demands for inclusivity and ingredient integrity, while the flavor profile appeals to their desire for novel yet comforting treats.
PetalChill comes in a standard, pint-sized, symmetrical, round paperboard ice cream tub with a matching paperboard lid—an industry norm for premium ice cream. The material is recyclable, supporting the eco-conscious values of Millennials. The visual identity features a minimalist cream background with a pastel floral motif, accented by soft pinks and subtle illustrations of vanilla flowers, rose petals, and strawberries. The label displays only the product name, key credentials (100% Natural, GMO-Free, Allergen-Free), and minimal required text, allowing the design to convey purity and sophistication. The overall aesthetic is modern, clean, and Instagram-ready—designed to stand out in the freezer aisle and resonate with Millennial preferences.